Many of the photos you see throughout this catalog were shot by renowned outdoor lifestyle photographer Matthew Turley in three locations. The first of which was Zermatt, Switzerland. Here, Turley shot fabien Barel, Sabrina Jonnier, Didier Défago and Joonas Karhumaa, all living the life. On the surface, Zermatt is exactly what you'd expect an alpine town to be: dark-wood chalets, little stone bridges, European cafes and breathtaking backdrops, including the Matterhorn.
Less known about Zermatt, though, is the deep sense of tradition. No cars are allowed in town. So it's all walking. In snow. Everywhere. There are also strict building codes to preserve the charm. So little buildings with little rooms abound. These things take some getting used to, but it's definitely
worth it. What's also worth it are the outrageous opportunities for snow sports and mountain biking.
Adrenaline junkies flock to Zermatt for its steep terrain and knee-burning runs. At 12,500 ft, the famous Klein Matterhorn lift is the highest cable car lift in the world. You can only go down from there, and should you choose to go all the way back to Zermatt, you're in for an amazingly long run—a whopping 7,250 vertical feet. To give you some perspective, many resorts brag about 4,000 ft vertical runs.
Of course, all the way down you'll see beautiful scenery mixed in with lots of wild fun, punctuated by the occasional "woot-woot!" of an airborne snowboarder.